So it has been brought to my attention that nobody knows exactly what took place during my mystery two months in Herzogenaurach, Germany. Such a charming city/ town/ village? home to the Adidas headquarters. I think Adidas is planning to take over the world starting with a beautiful new spaceship inspired building, but nobody would tell me details… Instead I did a lot of clicking and copying and drinking and searching and drawing and drinking and finding and learning which really was incredible.

At first I .. researched for new season SS13. ‘Shall we put it here or put it there?’ Nice treat to be able to spend time searching through all the stuff I had previously been too busy to see (daily check ups during fashion weeks, yes), and consider how it could be great for Stella McCartney for Adidas. Also thought about new fabric and trim direction. . Recyclable, biodegradable, light-up, sweet smelling, changing colour, luxury polyester? Not yet, but some innovative things never-the-less. Definitely a benefit of being in a company the size of Adidas, the people come to you. No more Shepherds Bush for me (although I love it) , just a casual flick through the library.

Then I… observed fittings for the previous season collection AW12. I learnt that it is a very long journey from sketch to store. The CAD is wrong, the garment is wrong, the girl looks ugly. Bad… so I spent some painful hours updating CADs, line by line, stitch by stitch. I was entertained at the beginning but that only lasted about an hour. I can’t lie, this was extremely monotonous for a range of this size, but at the same time extremely important.

Then I… had a drink or two with Norman and Phoebe.

Then I… researched and designed some accessories for SS13, which I heard that Stella enjoyed. Luckily. I wish I could put some images on here but I feel like I might be beheaded for spoiling the surprise.

Very nice ending to the internship, leaving on a high note, back to London to be unemployed. See yooouuu Stella BU, special thanks to taxi driver, lifesaver and super-talent Phoebe Heess. She will be winning very soon.


Incredible new discovery, really not sure why I have not seen this before, but it desperately makes me want to move to Berlin and play with expensive fabric.

Michael Sontag, very nice work. In fact perfect work. The oversized silhouettes and sensitive draping are exactly what I love. These women look like angels. Michael Sontag, we should be friends? or..

Here is a casual copy and paste job from my ‘brothers’ blog, (Look now!) I think I will do it because I think I love it..

‘People are always using words like love, passion, ambition…always saying that they think this or they think that… but #SoWhat – SHOW ME THE MONEY!!

#SoWhat if you “love” your man. Maybe you are still 12 years old and you still believe in unicorns and pixie dust and you think love is just about having this feeling in your chest and kissing on park benches – Let me tell you now it’s not. Unfortunately some of us live in the real world – love (in a serious relationship) needs to manifest itself into PHYSICAL ACTIONS. Do you look after your man, show him that you care? Do you do for him what matters to him – cooking a meal, surprising him with sexy outfits every now and again, discussing and planning a FUTURE together (buying a house, savings etc)…How about shutting your face when he is watching match of the day of playing Call of Duty (I am joking maaaan)

#SoWhat if you “love” your woman. Mate, you need to grow up (if you haven’t) you need to learn how to treat and respect  a 2011 woman. Unfortunately they do not want to be stuck in the Kitchen every night – and they shouldn’t be as they work as well – so you need to treat them, don’t be afraid to jump in the Kitchen to cook for her or take her out for a nice meal. Listen to her dreams and aspirations and see where you can fit in to motivate and support. Do not be afraid to show affection and make her part of your plans…marriage, kids etc. Protect her at all costs and always defend her in public even when she is wrong (blast her head off later though). And make time for her, you can pause the COD at least.’

In my opinion these words are very smart and very true. We should try not to be crazy and we should try not to be blinded by love, simple. Instead lets take a walk through the real world of 2011. Although there is a fine line between respecting yourself and respecting your ‘other’, in nice shoes anything is possible. Thankyou brother Olumighty, the most casual guy I know.

Negative thoughts into positive actions.

I got this flyer in Stockholm last summer and the photograph remains as one of my favourites. After numerous appearances throughout my work of the last year, I am still not bored. I don’t think I will ever get bored. Keeper.

‘The saints are talking to each other’. invisible. strength.